Blog Layout

President's Perspective: Understanding “The Why” Behind Behavioral Changes

Today the world faces an invisible enemy called Covid-19. It has become a horrible killer. In the United States alone, there have been over 25,000 deaths to date. No known or proven medical cures exist. So far, there is no protective vaccine. As Dr. Deborah Birx, the White House Task Force Covid-19 Coordinator, says, “Our only defense against this pandemic disease is behavioral.” In other words, our everyday behavior is the key to fighting this virus.

Today the world faces an invisible enemy called Covid-19. It has become a horrible killer. In the United States alone, there have been over 25,000 deaths to date. No known or proven medical cures exist. So far, there is no protective vaccine. As Dr. Deborah Birx, the White House Task Force Covid-19 Coordinator, says, “Our only defense against this pandemic disease is behavioral.” In other words, our everyday behavior is the key to fighting this virus. 


As human beings, we are naturally drawn to interact closely with other human beings. It is not natural for us to think about staying six feet apart when we’re in public or visiting family. Our upbringing has taught us to greet one another with a handshake and sometimes even a hug. 


I miss terribly having my granddaughters run up to me and fly into their Papa’s waiting open arms. Unfortunately, not now! Air hugs and blown kisses will have to suffice during this temporary season. We must respect our mandated “social distancing” of staying six feet apart. 


It helps to understand why this behavioral change is so important. We have learned that the virus spreads from an infected person when tiny droplets become airborne when a person speaks. For example, when the word “health” is spoken, the energy used to pronounce this word not only sends sounds from the throat, but also moisture, potentially filled with the virus, travels from the mouth. Then, when a nearby person breathes in this virus-filled air, the virus spreads. 


When light shines just right in front of a person talking, one can sometimes see the thin mist cloud that is created when speaking. The droplets rather quickly fall to the ground, and so someone standing six feet away avoids contact with the moisture-filled air. 


When we understand the “why” behind the need to maintain social distancing, the change becomes more manageable and imperative. 


Another main source of catching the virus happens through hand to face touching. For example, after shaking hands with an infected person, one can catch the virus by then touching the nose, mouth or eyes. 


Here again, it is natural to touch our faces. From birth, babies touch their faces with activities like thumb sucking, eating, and drinking. If we feel an itch, the natural tendency is to reach up and scratch. The only way to end this natural tendency is to make a conscious effort to stop touching our faces. 


What seems like a simple solution in these two behavioral actions actually becomes challenging for us to change. We naturally want to be close to each other, and we naturally touch our faces out of pure habit. 


The MOST system can help accomplish these two behavioral changes. In fighting this highly contagious virus, we need to practice the following two primary behaviors: 


  1. Keep our hands away from our faces.
  2. Maintain six feet of distance between one another.


When we practice these behaviors repeatedly and think about “the why” involved behind the need to do so, we become “Method Oriented.” And as we continue to be aware of changing the behavior that leads to unsafe actions, we effectively protect ourselves through “Safety Thinking.” 


And, yes, frequent hand washing, as well as other recommended measures are also important. However, the main two defenses that need to become Method Oriented and habitually maintained by Safety Thinking are: Social Distancing and Avoid Touching Your Face.

workplace safety concept, man attached to harness and rope
By Justin Gray 28 Sep, 2020
During the course of my duties in working with different companies, one of the first questions I ask people is, "What actually is safety? And what does it mean?" Oftentimes, people will reply with a number of different answers. None of which are wrong, and usually include things like being careful, being cautious, or being aware.
By John Giglione 14 Sep, 2020
Many of us are waiting for the light to turn green with getting back to our lives during the pandemic. It’s likely to be yellow for a while, so “proceed with caution.” Yet, it may be that some things will not be as they were before. There will be ongoing challenges both publicly and privately.
hard hats hanging up
By Ron Johnston 01 Sep, 2020
Sometimes the most effective accident prevention isn’t wearing PPE, or being process oriented, or following a checklist. Many times, the best way to keep an accident from happening is to do nothing.
workplace safety infographic - body temperature screening, hand sanitizer station, face mask zone
By Ron Johnston 28 May, 2020
Stay at home orders are beginning to lift, and many states are slowly beginning to modify restrictions in phases. And while we are celebrating these first steps towards a return to some semblance of normalcy, many of us are also feeling a little uneasy. Many are wondering, after being tucked away snug in our homes, is it ‘safe’ to go out?
anonymous worker holding a hardhat wearing an orange vest
By Justin Gray 18 May, 2020
I would imagine right now you have read the title and probably already have questions about where I’m going with this, which is good. That means the title has done its job and caught your attention. I would also imagine you are probably surprised to hear someone in the safety field say that safety shouldn’t be a priority, but please bear with me, as I will explain to you why it shouldn’t.
man in workplace setting, wearing mask and hardhat, using laptop computer
By Ron Johnston 01 May, 2020
In my book, How Smart People Can Stop Doing Stupid Things, there is a section that deals with keeping safety fresh by applying MOST, which stands for Method Oriented Safety Thinking®. It starts with the observation that safety, beer, vegetables, and milk all have one thing in common: they have to be kept fresh.
man taking temperature of other man in workplace setting, wearing masks and hardhats
By Ron Johnston 28 Apr, 2020
It is not uncommon for Environmental Health and Safety Managers to concentrate their resources to Safety and Environmental Concerns, while Health in the workplace is relegated to a lesser effort. Health efforts at the workplace may consist of “general” training or methods around personal hygiene.
men and women in workplace wearing hard hats, teamwork concept
By Justin Gray 15 Apr, 2020
We are going through a very unique and trying time, not only in the history of our country, but in the history of our entire world. It can be overwhelming to think about the magnitude of the current situation, and its effects on society. Three weeks ago, we didn’t think anything about heading to the grocery store, or out to dinner and movie on a Friday evening. There was no thought of unusual risks involved in doing these things.
Share by: